Annualized recurring revenue from subscriptions.
Average revenue per customer per month (usually).
Average annual contract value per customer.
Share of new users who reach a defined value moment.
Average transaction size on the platform.
Protection for investors if future rounds are at a lower valuation.
Cost to acquire one new paying customer.
Share of customers or revenue lost in a period.
Debt that converts to equity under agreed conditions.
Revenue minus variable costs, before fixed costs.
Reduction in ownership % when new shares are issued.
Investor investigation before finalizing investment.
Daily and monthly active users; ratio shows engagement stickiness.
Funding round at a lower valuation than the previous round.
Expected gross profit from a customer over their lifetime.
Value per $1 spent to acquire customers.
How efficiently supply meets demand on the platform.
Primary investor who sets terms and often takes a board seat.
Normalized monthly subscription revenue.
Share of demand requests that find supply (or vice versa).
Sales efficiency: new ARR growth per $1 of prior S&M spend.
Clause ensuring investor gets best terms offered to others.
Revenue expansion minus revenue lost from churn/downgrades over a period.
Primary outcome that best reflects delivered customer value.
Value increases as more users join or content/data accumulates.
Customer satisfaction metric based on likelihood to recommend.
Months to recover CAC from gross profit.
Company valuation immediately before new investment.
Company valuation immediately after new investment.
Right of existing investors to maintain ownership % in future rounds.