How do I calculate North Star metric?

Use the formula(s) on this page. Keep inputs consistent by period and basis.

What are good benchmarks?

Benchmarks vary by model and stage. See Benchmarks on this page for ranges.

Inconsistent definitions/time windows; wrong basis (revenue vs gross profit).

GLOSSARY

Primary outcome that best reflects delivered customer value.

Should correlate with retention and revenue. Avoid vanity counts that don't predict value.

Projects with ≥3 collaborators per month per active account if collaboration drives stickiness.

North Star: projects with ≥3 collaborators per active account / month.

GLOSSARY

Primary outcome that best reflects delivered customer value.

Should correlate with retention and revenue. Avoid vanity counts that don't predict value.

Projects with ≥3 collaborators per month per active account if collaboration drives stickiness.

North Star: projects with ≥3 collaborators per active account / month.