Normalized monthly subscription revenue.
Core revenue metric for subscriptions. Smooths seasonality versus cash.
Track MRR by segment/plan and new/expansion/contraction/churn components monthly.
Healthy trend: steady new + expansion, declining contraction/churn as PMF improves.
Starter: 500×$20 = $10k; Pro: 120×$120 = $14.4k; Enterprise: 8×$2,000 = $16k → MRR $40.4k.
Mixing one‑time services; counting annual prepayments as monthly; not normalizing credits.
Traction slide: MRR bridge (new/expansion/contraction/churn) for the last 3–6 months.
MRR $40.4k (+13% MoM); expansion outpaces churn.