Take rate is the percentage of total transaction value (GMV) that a marketplace or platform retains as revenue. It is calculated by dividing platform revenue by GMV. Take rate reflects the value the platform provides to participants and must be balanced against the competitiveness of alternatives. Higher take rates require stronger value propositions.
Higher take requires strong value; monitor impact on supply/demand and retention.
B2C marketplaces: 5–20%; Services: 10–25%; B2B verticals: 5–15% (category-dependent).
Platform revenue $27k; GMV $340k → Take rate = 27/340 = 7.94%.
Ignoring promo credits/subsidies; blended vs category rates; not excluding taxes/shipping.
Business model slide: take rate by category/tier; margin bridge from GMV → revenue.
Take 8% blended (12% services, 5% goods).
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