Platform revenue as a share of GMV.
Higher take requires strong value; monitor impact on supply/demand and retention.
B2C marketplaces: 5–20%; Services: 10–25%; B2B verticals: 5–15% (category-dependent).
Platform revenue $27k; GMV $340k → Take rate = 27/340 = 7.94%.
Ignoring promo credits/subsidies; blended vs category rates; not excluding taxes/shipping.
Business model slide: take rate by category/tier; margin bridge from GMV → revenue.
Take 8% blended (12% services, 5% goods).