How do I calculate GMV (Gross Merchandise Value)?

Use the formula(s) on this page. Keep inputs consistent by period and basis.

What are good benchmarks?

Benchmarks vary by model and stage. See Benchmarks on this page for ranges.

Inconsistent definitions/time windows; wrong basis (revenue vs gross profit).

Pitchkit

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GLOSSARY

GMV (Gross Merchandise Value)

Total transaction value processed on the platform.

Notes

Not revenue. Use with take rate and liquidity for marketplace health.

Benchmarks

Early B2C: GMV growth 10–30% MoM possible at small base; B2B: 5–15% MoM.

Stability > scale: repeat rate > 30–40% is a strong signal in many categories.

Worked example

Transactions: 4,000 orders × $85 AOV → GMV = $340k for the month.

Common pitfalls

Confusing GMV with revenue; counting canceled/refunded orders; mixing gross and net of fees.

Back to Glossary

GLOSSARY

GMV (Gross Merchandise Value)

Total transaction value processed on the platform.

Notes

Not revenue. Use with take rate and liquidity for marketplace health.

Benchmarks

Early B2C: GMV growth 10–30% MoM possible at small base; B2B: 5–15% MoM.

Stability > scale: repeat rate > 30–40% is a strong signal in many categories.

Worked example

Transactions: 4,000 orders × $85 AOV → GMV = $340k for the month.

Common pitfalls

Confusing GMV with revenue; counting canceled/refunded orders; mixing gross and net of fees.

GMV (Gross Merchandise Value)

Notes

Benchmarks

Worked example

Common pitfalls

GMV (Gross Merchandise Value)

Notes

Benchmarks

Worked example

Common pitfalls

How to show in your deck

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FAQs

Related terms

Notes

Benchmarks

Worked example

Common pitfalls

Notes

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Deck snippet

FAQs

How do I calculate GMV?

What are good benchmarks?

Common pitfalls?

Related terms