How do I calculate AOV (Average Order Value)?

Use the formula(s) on this page. Keep inputs consistent by period and basis.

What are good benchmarks?

Benchmarks vary by model and stage. See Benchmarks on this page for ranges.

Inconsistent definitions/time windows; wrong basis (revenue vs gross profit).

Pitchkit

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GLOSSARY

AOV (Average Order Value)

Average transaction size on the platform.

Why it matters

Higher AOV can offset lower volume; important for unit economics and CAC payback.

Benchmarks

Varies wildly by category. Track trend over time and segment by customer type.

Worked example

Total GMV $340k; Orders 4,000 → AOV = $340k/4,000 = $85.

Common pitfalls

Including cancelled orders; not segmenting new vs repeat; ignoring shipping/fees in calculation.

How to show in your deck

Back to Glossary

GLOSSARY

AOV (Average Order Value)

Average transaction size on the platform.

Why it matters

Higher AOV can offset lower volume; important for unit economics and CAC payback.

Benchmarks

Varies wildly by category. Track trend over time and segment by customer type.

Worked example

Total GMV $340k; Orders 4,000 → AOV = $340k/4,000 = $85.

Common pitfalls

Including cancelled orders; not segmenting new vs repeat; ignoring shipping/fees in calculation.

AOV (Average Order Value)

Why it matters

Benchmarks

Worked example

Common pitfalls

How to show in your deck

AOV (Average Order Value)

Why it matters

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Deck snippet

Formulas

FAQs

Related terms

Why it matters

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Why it matters

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Deck snippet

Formulas

FAQs

How do I calculate AOV?

What are good benchmarks?

Common pitfalls?

Related terms