How do I calculate Match rate?

Use the formula(s) on this page. Keep inputs consistent by period and basis.

What are good benchmarks?

Benchmarks vary by model and stage. See Benchmarks on this page for ranges.

Inconsistent definitions/time windows; wrong basis (revenue vs gross profit).

Pitchkit

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GLOSSARY

Match rate

Share of demand requests that find supply (or vice versa).

Usage

Track by category/geography. Critical early signal for marketplaces.

Benchmarks

Good early target 60–75% in core categories; enterprise/bespoke use-cases run lower.

Worked example

Valid requests 5,000; Fulfilled 3,650 → Match rate = 73%.

Common pitfalls

Counting spam/duplicates; not excluding out‑of‑stock; ignoring response SLAs.

How to show in your deck

Liquidity panel: match rate by top 5 categories with MoM trend.

Back to Glossary

GLOSSARY

Match rate

Share of demand requests that find supply (or vice versa).

Usage

Track by category/geography. Critical early signal for marketplaces.

Benchmarks

Good early target 60–75% in core categories; enterprise/bespoke use-cases run lower.

Worked example

Valid requests 5,000; Fulfilled 3,650 → Match rate = 73%.

Common pitfalls

Counting spam/duplicates; not excluding out‑of‑stock; ignoring response SLAs.

How to show in your deck

Liquidity panel: match rate by top 5 categories with MoM trend.

Match rate

Usage

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Match rate

Usage

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Deck snippet

Formulas

FAQs

Usage

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Usage

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Deck snippet

Formulas

FAQs

How do I calculate Match?

What are good benchmarks?

Common pitfalls?