Match rate is the percentage of demand requests on a marketplace that successfully find supply and result in a transaction or fulfilled request. It is a direct measure of marketplace liquidity and health. Low match rates indicate insufficient supply, poor search/discovery, or misalignment between what buyers want and what sellers offer.
Track by category/geography. Critical early signal for marketplaces.
Good early target 60–75% in core categories; enterprise/bespoke use-cases run lower.
Valid requests 5,000; Fulfilled 3,650 → Match rate = 73%.
Counting spam/duplicates; not excluding out‑of‑stock; ignoring response SLAs.
Liquidity panel: match rate by top 5 categories with MoM trend.
Match rate 73% in core categories (MoM +6pp).
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