How do I calculate Time to first transaction?

Use the formula(s) on this page. Keep inputs consistent by period and basis.

What are good benchmarks?

Benchmarks vary by model and stage. See Benchmarks on this page for ranges.

Inconsistent definitions/time windows; wrong basis (revenue vs gross profit).

Pitchkit

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GLOSSARY

Time to first transaction

Median time for a new user to complete their first transaction.

Interpretation

Low time improves activation and retention; instrument funnels to reduce friction.

Benchmarks

On demand B2C: sub‑day to 2 days; B2B services: 2–7 days; complex deals longer.

Worked example

Median 1.8 days for buyers; 3.2 days for sellers to first transaction after onboarding.

Common pitfalls

Using mean instead of median; mixing geos/verticals; not separating buyer vs seller paths.

Back to Glossary

GLOSSARY

Time to first transaction

Median time for a new user to complete their first transaction.

Interpretation

Low time improves activation and retention; instrument funnels to reduce friction.

Benchmarks

On demand B2C: sub‑day to 2 days; B2B services: 2–7 days; complex deals longer.

Worked example

Median 1.8 days for buyers; 3.2 days for sellers to first transaction after onboarding.

Common pitfalls

Using mean instead of median; mixing geos/verticals; not separating buyer vs seller paths.

Time to first transaction

Interpretation

Benchmarks

Worked example

Common pitfalls

Time to first transaction

Interpretation

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Deck snippet

FAQs

Interpretation

Benchmarks

Worked example

Common pitfalls

Interpretation

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Deck snippet

FAQs

How do I calculate Time?

What are good benchmarks?

Common pitfalls?