Vesting is the process by which equity ownership is earned over time or upon reaching specific milestones. The standard startup vesting schedule is four years with a one-year cliff: no shares vest during the first year, 25% vest at the one-year mark (the cliff), and the remaining 75% vest monthly or quarterly over the next three years. Vesting protects the company and co-founders by ensuring that equity is earned through continued contribution.
Typical: 4-year vesting with 1-year cliff. 25% vests at cliff, then monthly or quarterly after.
Aligns incentives over time. Protects company if someone leaves early. Investors expect founder vesting.
10,000 shares, 4-year vest, 1-year cliff. After 1 year: 2,500 vested. After 2 years: 5,000 vested.
No founder vesting (red flag for investors); not understanding acceleration clauses; forgetting about exercise windows.
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