How do I calculate Liquidity (marketplace)?

Use the formula(s) on this page. Keep inputs consistent by period and basis.

What are good benchmarks?

Benchmarks vary by model and stage. See Benchmarks on this page for ranges.

Inconsistent definitions/time windows; wrong basis (revenue vs gross profit).

Pitchkit

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GLOSSARY

Liquidity (marketplace)

How efficiently supply meets demand on the platform.

Signals

Measured via match rate, time-to-first-transaction, and repeat rates.

Benchmarks

Early: match rate 40–60%, improving to 70–85% by focus category; TTFT under 3–5 days.

Worked example

70% of buyer requests fulfilled within 24h; median time‑to‑first‑transaction 2.1 days.

Common pitfalls

Looking only at signups; ignoring geography/category imbalances; not instrumenting failed searches.

How to show in your deck

Back to Glossary

GLOSSARY

Liquidity (marketplace)

How efficiently supply meets demand on the platform.

Signals

Measured via match rate, time-to-first-transaction, and repeat rates.

Benchmarks

Early: match rate 40–60%, improving to 70–85% by focus category; TTFT under 3–5 days.

Worked example

70% of buyer requests fulfilled within 24h; median time‑to‑first‑transaction 2.1 days.

Common pitfalls

Looking only at signups; ignoring geography/category imbalances; not instrumenting failed searches.

Liquidity (marketplace)

Signals

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Liquidity (marketplace)

Signals

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Deck snippet

FAQs

Related terms

Signals

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Signals

Benchmarks

Worked example

Common pitfalls

How to show in your deck

Deck snippet

FAQs

How do I calculate Liquidity?

What are good benchmarks?

Common pitfalls?

Related terms