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Blog

Blog

Practical insights on pitch decks, fundraising, and investor psychology from a VC who's reviewed thousands of decks.

Featured
Share your pitch deck with a single link
Feature
Mar 8, 2026·
Mari LuukkainenMari Luukkainen

Share your pitch deck with a single link

Turn your pitch narrative into a visual deck and share it with investors. Choose a template, pick your sections, and send a link. No downloads, no attachments.

Read article
Latest
The slide 4 cliff: your first 3 slides decide everything
Pitch deck

Mar 1, 2026

The slide 4 cliff: your first 3 slides decide everything

82% of investors who reach slide 4 finish the entire deck. But 31% bounce within 10 seconds. What your first 3 slides must do.

Mari LuukkainenMari Luukkainen
The warm intro myth: why cold outreach works better than you think
Fundraising

Mar 1, 2026

The warm intro myth: why cold outreach works better than you think

Warm intros convert at 35-40%, but volume favors cold outreach. The blended strategy that actually fills your pipeline.

Mari LuukkainenMari Luukkainen
Your pitch deck looks like everyone else's (and investors notice)
Pitch deck

Feb 21, 2026

Your pitch deck looks like everyone else's (and investors notice)

90% of pitch decks look the same. AI tools made them polished and soulless. How to use AI without losing your voice.

Mari LuukkainenMari Luukkainen
Your team slide has a solo founder. That used to be a problem.
Pitch deck

Feb 21, 2026

Your team slide has a solo founder. That used to be a problem.

One-third of startups are now solo-founded. The old co-founder requirement is fading. How to write a team section that works as a solo founder.

Mari LuukkainenMari Luukkainen
Fewer winners, bigger checks: what the mega-round trend means for early-stage founders
Fundraising

Feb 21, 2026

Fewer winners, bigger checks: what the mega-round trend means for early-stage founders

58% of AI funding flows into $500M+ mega-rounds. Capital is concentrating in fewer deals. What this means for your pitch and fundraising strategy.

Mari LuukkainenMari Luukkainen
The AI wrapper problem: what investors actually check under the hood
Pitch deck

Feb 21, 2026

The AI wrapper problem: what investors actually check under the hood

AI startups get a 42% valuation premium. But investors now run a wrapper test before writing a check. How to position your AI honestly.

Mari LuukkainenMari Luukkainen
Beyond the deck: 7 things investors check after your pitch impresses them
Fundraising

Feb 21, 2026

Beyond the deck: 7 things investors check after your pitch impresses them

Your deck got you the meeting. Now investors check your GitHub, retention cohorts, cap table, and more. How to prepare for what comes next.

Mari LuukkainenMari Luukkainen
The IPO window is reopening. Here is why that matters for your seed round.
Fundraising

Feb 21, 2026

The IPO window is reopening. Here is why that matters for your seed round.

IPO activity is returning after years of near-zero exits. That changes investor psychology, fund economics, and how VCs evaluate seed-stage deals.

Mari LuukkainenMari Luukkainen