Pitchkit

Blog

Practical insights on pitch decks, fundraising, and investor psychology from a VC who's reviewed 1,000+ decks.

Featured
Seed round and Series A funding compared
·Advice·
PitchkitPitchkit

Seed round and Series A funding compared

A seed round vs Series A comes down to who invests, what instrument carries the money, and what you must have proved before the round closes.

Read Article
Latest
Investors rarely sign NDAs, and the alternative

· Advice

Investors rarely sign NDAs, and the alternative

Venture investors rarely sign an NDA to see a pitch deck, since portfolio overlap makes it unworkable, but often sign one late in diligence.

PitchkitPitchkit
Structuring a friends and family round

· Advice

Structuring a friends and family round

How to structure a friends and family round under Rule 506(b): accreditation limits, one standard SAFE for everyone, and the 15-day Form D filing.

PitchkitPitchkit
The investor update you write every month

· Advice

The investor update you write every month

What a seed fund does with your monthly investor update, and how to write one that holds up when a partner reads a year of them at once.

PitchkitPitchkit
Horizontal vs. vertical SaaS: what your choice changes in the pitch

· Advice

Horizontal vs. vertical SaaS: what your choice changes in the pitch

Horizontal or vertical SaaS is not a product question: it rewrites your TAM slide, competition slide, metrics, and which investors you should pitch.

PitchkitPitchkit
Your fundraise is a sales pipeline. Stop running it in your head.

· Advice

Your fundraise is a sales pipeline. Stop running it in your head.

A raise is a months-long sales process with dozens of leads. Track status, last contact, and next action, or watch the threads worth chasing go cold.

PitchkitPitchkit
We checked how 1,470 investors take cold inbound. Most won't tell you.

· Data

We checked how 1,470 investors take cold inbound. Most won't tell you.

Across 1,470 active investor profiles, only 43 explicitly welcome cold email and just 2 say 'warm intros only.' The data behind the warm-intro myth.

PitchkitPitchkit
You emailed 40 investors and heard nothing. Here's the follow-up that works.

· Advice

You emailed 40 investors and heard nothing. Here's the follow-up that works.

Silence is the default, not a rejection. The cold-outreach follow-up cadence, what to say, and why every follow-up needs a new signal.

PitchkitPitchkit
How to research a VC in 10 minutes (so your cold email doesn't get ignored)

· Advice

How to research a VC in 10 minutes (so your cold email doesn't get ignored)

The difference between an ignored email and a reply is one sentence of evidence that you looked at the firm. The 10-minute research checklist that earns it.

PitchkitPitchkit