Cost to acquire one new paying customer.
Normalized monthly subscription revenue.
Annualized recurring revenue from subscriptions.
Average annual contract value per customer.
Revenue minus variable costs, before fixed costs.
Growth rate + profit margin; healthy if ≥ 40.
Share of new users who reach a defined value moment.
Percent of a cohort retained at time checkpoints (D30, M3, etc.).
Sales efficiency: new ARR growth per $1 of prior S&M spend.
Market sizing: total, served, and obtainable market.
Clear definition of accounts/users who get the most value.
Average time from qualified opportunity to closed-won.
Pipeline value relative to quota/target bookings.
Growth motion where product drives acquisition, activation, and expansion.
Primary outcome that best reflects delivered customer value.
Agreement to invest now for equity later at conversion.
Debt that converts to equity under agreed conditions.
Company valuation immediately before new investment.
Company valuation immediately after new investment.
Reduction in ownership % when new shares are issued.
Right of existing investors to maintain ownership % in future rounds.
Months until cash is projected to run out.
Cash outflow rate. Net burn = cash out - cash in (operational).
Total transaction value processed on the platform.
Platform revenue as a share of GMV.
How efficiently supply meets demand on the platform.
Share of demand requests that find supply (or vice versa).
Median time for a new user to complete their first transaction.
Value increases as more users join or content/data accumulates.
Friction (time, money, risk) to change from one solution to another.
Expected gross profit from a customer over their lifetime.
Months to recover CAC from gross profit.
Share of customers or revenue lost in a period.
Value per $1 spent to acquire customers.
Revenue expansion minus revenue lost from churn/downgrades over a period.
Percent of revenue retained excluding any expansion.
Revenue minus direct costs to deliver the product, as a share of revenue.
Average revenue per customer per month (usually).