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  4. Pipeline Coverage

Pipeline coverage

Pipeline value relative to quota/target bookings.

Rule of thumb

3–5x coverage typical in enterprise; depends on stage, win rate, and forecast quality.

Worked example

Target bookings $1.2M; Qualified pipeline $4.8M → 4× coverage.

Common pitfalls

Counting unqualified top‑of‑funnel; not adjusting for win rate by stage; sandbagging.

How to show in your deck

Sales motion slide: table with coverage by segment and current quarter outlook.

Deck snippet

4× pipeline coverage for Q4 in core segment.

Formulas

Pipeline coverage
Total qualified pipeline / Target bookings for period

FAQs

Related

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