Time to first transaction

Interpretation

Low time improves activation and retention; instrument funnels to reduce friction.

Benchmarks

On demand B2C: sub‑day to 2 days; B2B services: 2–7 days; complex deals longer.

Worked example

Median 1.8 days for buyers; 3.2 days for sellers to first transaction after onboarding.

Common pitfalls

Using mean instead of median; mixing geos/verticals; not separating buyer vs seller paths.

How to show in your deck

Onboarding slide: time‑to‑first‑value metric with key funnel drop‑offs and fixes.

Deck snippet

TTFT: Buyers 1.8d; Sellers 3.2d after onboarding.

FAQs