Not revenue. Use with take rate and liquidity for marketplace health.
Early B2C: GMV growth 10–30% MoM possible at small base; B2B: 5–15% MoM.
Stability > scale: repeat rate > 30–40% is a strong signal in many categories.
Transactions: 4,000 orders × $85 AOV → GMV = $340k for the month.
Confusing GMV with revenue; counting canceled/refunded orders; mixing gross and net of fees.
Traction slide: GMV trend and take rate with supply/demand retention callouts.
GMV $340k (+18% MoM); take 7.9%; repeat buyers 38%.