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  4. Match Rate

Match rate

Share of demand requests that find supply (or vice versa).

Usage

Track by category/geography. Critical early signal for marketplaces.

Benchmarks

Good early target 60–75% in core categories; enterprise/bespoke use-cases run lower.

Worked example

Valid requests 5,000; Fulfilled 3,650 → Match rate = 73%.

Common pitfalls

Counting spam/duplicates; not excluding out‑of‑stock; ignoring response SLAs.

How to show in your deck

Liquidity panel: match rate by top 5 categories with MoM trend.

Deck snippet

Match rate 73% in core categories (MoM +6pp).

Formulas

Match rate
(Fulfilled requests) / (Total valid requests)

FAQs