ICP (Ideal Customer Profile)

Usage

Aligns product, messaging, and targeting. Drives win rates and retention.

Checklist

Firmographic (size, industry), technographic (stack), trigger events, buyer roles, pain severity.

Worked example

ICP: US B2B SaaS, 20–150 FTE, HubSpot/Stripe stack, inbound > 30% traffic, CS leader buyer.

How to show in your deck

Go‑to‑market slide: one ICP card with bullets and example logos/case study.

Deck snippet

ICP: US B2B SaaS (20–150 FTE); HubSpot/Stripe; CS leader buyer.

FAQs

Related