Measured via match rate, time-to-first-transaction, and repeat rates.
Early: match rate 40–60%, improving to 70–85% by focus category; TTFT under 3–5 days.
70% of buyer requests fulfilled within 24h; median time‑to‑first‑transaction 2.1 days.
Looking only at signups; ignoring geography/category imbalances; not instrumenting failed searches.
Marketplace slide: supply/demand curve with liquidity KPIs and geographic heatmap.
Liquidity: 70% requests fulfilled <24h; TTFT 2.1 days.