Scoring and Feedback

Pitchkit uses AI to analyze your pitch and provide actionable feedback. Learn how scoring works, what the feedback means, and how to improve your pitch.

How AI Analysis Works

Pitchkit analyzes your pitch against investor criteria. The AI evaluates content quality, completeness, and how well it addresses what investors look for.

AI-Powered

Trained on investor frameworks and pitch best practices

Section Scores

Each section scored independently for targeted improvement

Actionable Feedback

Specific suggestions, not just scores

What the AI Evaluates:

  • Completeness: Does the section cover what investors expect?
  • Clarity: Is the content clear and easy to understand?
  • Specificity: Are claims backed by concrete evidence?
  • Investor alignment: Does it address what investors care about?
  • Consistency: Does the narrative flow across sections?

Section-By-Section Scoring

Each of the 12 pitch sections receives its own score and feedback. This helps you prioritize which sections need the most work.

Score Breakdown:

Ready (80-100)

Section is complete and investor-ready. May have minor suggestions for polish.

Almost there (60-79)

Section has good content but could use more depth or specifics. Follow the suggestions to strengthen it.

Focus area (below 60)

Section needs more work. Use the “Fix this first” suggestions to improve it step by step.

Tip: Focus on improving your weakest sections first. A pitch is only as strong as its weakest part.

Understanding Feedback

Each section receives specific feedback explaining what works, what is missing, and how to improve.

Strengths: What the section does well. Keep these elements.
Missing elements: Key information investors expect that is not included.
Improvement suggestions: Specific actions to strengthen the section.
Investor perspective: Questions an investor might ask after reading.

Example Feedback:

Problem section (Score: 65)

Strength: Clear identification of the target customer and pain point.

Missing: Quantification of the problem. How much does this cost customers? How often does it occur?

Suggestion: Add specific numbers like “Companies spend X hours per week on this” or “This costs businesses $Y annually.”

Improving Your Score

Follow these strategies to improve your pitch scores:

Add specifics

Replace vague claims with concrete numbers, dates, and examples. “Growing fast” becomes “50% MoM growth.”

Address missing elements

If feedback says something is missing, add it. Investors expect certain information in each section.

Apply suggested fixes

Use “Apply fix” to improve specific phrases, or rewrite the entire section for a fresh take. Compare options and pick what sounds like you.

Review examples

Check the knowledge base for examples of strong sections in similar companies.

Applying Fixes

Pitchkit gives you two ways to improve your content: targeted fixes for individual issues, or a full section rewrite.

Apply Fix

Each suggestion in the “Fix this first” panel includes an “Apply fix” button. This replaces only the specific phrase that needs improvement, keeping the rest of your content intact. Use this for targeted, low-risk edits.

Rewrite Entire Section

For a more thorough revision, use “Rewrite entire section” to regenerate all the content at once. This replaces everything in the section. You can review the result before keeping it.

Tip: Start with individual fixes. If you are still not happy with the result after a few fixes, try a full rewrite to get a fresh take.

When is your pitch ready?

There is no perfect pitch, but here are signs you are ready to share:

All sections have content (no blank sections)
Most sections score 70 or above
Critical sections (Problem, Solution, Traction, Ask) are strong
You have addressed the most critical feedback items
The pitch tells a coherent story from start to finish

Remember: Done is better than perfect. Get feedback from real investors early and iterate based on their questions.

Investor View

Once your pitch scores well, share it as a clean, distraction-free Investor View link. Open the pitch, click Share, adjust access settings, and copy the link.

  • Password protection, shared separately for extra security
  • Expiration dates for time-sensitive rounds
  • Email capture before viewing (Pro)
  • Instant link revocation
  • View analytics: total and unique views, time per section, and view history

Use separate links for different investor segments so you can see who engaged with what. See Export and Sharing for export formats.