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DocsScoring and feedback

Scoring and feedback

Pitchkit uses AI to analyze your pitch and provide actionable feedback. Learn how scoring works, what the feedback means, and how to improve your pitch.

How AI analysis works

Pitchkit analyzes your pitch against investor criteria. The AI evaluates content quality, completeness, and how well it addresses what investors look for.

AI-powered

Trained on investor frameworks and pitch best practices

Section scores

Each section scored independently for targeted improvement

Actionable feedback

Specific suggestions, not just scores

What the AI evaluates:

  • Completeness: Does the section cover what investors expect?
  • Clarity: Is the content clear and easy to understand?
  • Specificity: Are claims backed by concrete evidence?
  • Investor alignment: Does it address what investors care about?
  • Consistency: Does the narrative flow across sections?

Section-by-section scoring

Each of the 12 pitch sections receives its own score and feedback. This helps you prioritize which sections need the most work.

Score breakdown:

Strong (80-100)

Section is complete and investor-ready. May have minor suggestions for polish.

Needs work (50-79)

Section has content but missing key elements or lacking depth. Address feedback before sharing.

Weak (below 50)

Section needs significant improvement. May be incomplete, unclear, or not addressing investor questions.

Tip: Focus on improving your weakest sections first. A pitch is only as strong as its weakest part.

Understanding feedback

Each section receives specific feedback explaining what works, what is missing, and how to improve.

Strengths: What the section does well. Keep these elements.
Missing elements: Key information investors expect that is not included.
Improvement suggestions: Specific actions to strengthen the section.
Investor perspective: Questions an investor might ask after reading.

Example feedback:

Problem section (Score: 65)

Strength: Clear identification of the target customer and pain point.

Missing: Quantification of the problem. How much does this cost customers? How often does it occur?

Suggestion: Add specific numbers like “Companies spend X hours per week on this” or “This costs businesses $Y annually.”

Improving your score

Follow these strategies to improve your pitch scores:

Add specifics

Replace vague claims with concrete numbers, dates, and examples. “Growing fast” becomes “50% MoM growth.”

Address missing elements

If feedback says something is missing, add it. Investors expect certain information in each section.

Use rewrite suggestions

Let AI help rephrase content for clarity and impact. Compare options and pick what sounds like you.

Review examples

Check the knowledge base for examples of strong sections in similar companies.

Rewrite suggestions

For any section, you can request AI-powered rewrite suggestions. These help you improve content without starting from scratch.

Types of rewrites:

  • Clearer: Simplify complex language and improve readability
  • More concise: Tighten the content while keeping key points
  • More specific: Add concrete details and quantification
  • Bolder: Strengthen messaging and make a stronger impression
  • Investor-focused: Reframe to address what investors care about

Tip: Request multiple rewrite options and combine elements from different versions. The goal is to sound like you, but clearer.

When is your pitch ready?

There is no perfect pitch, but here are signs you are ready to share:

All sections have content (no blank sections)
Most sections score 70 or above
Critical sections (Problem, Solution, Traction, Ask) are strong
You have addressed the most critical feedback items
The pitch tells a coherent story from start to finish

Remember: Done is better than perfect. Get feedback from real investors early and iterate based on their questions.

Related resources

Pitch builder

Build and edit your pitch sections

Pitch Deck Slides Guide

Learn what to include in each section

Investor Perspective

Understand how investors evaluate pitches

Export & share

Share your pitch when ready

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