Build investor-ready financial models using a guided 4-step workflow. Create revenue forecasts, unit economics, and cost structures that stand up to VC scrutiny.
Investors expect financial projections, but most founders struggle to create models that are both ambitious and credible. Pitchkit guides you through building projections that tell a compelling story backed by real assumptions.
Define your pricing, growth, and costs
3-5 year revenue projections
CAC, LTV, and payback period
Breakdown of expenses by category
Building financial projections can be overwhelming. We break it down into four manageable steps.
Define your pricing model, average contract value, growth rates, churn, and cost assumptions. These are the building blocks of your model.
See your revenue forecasts, customer growth, and financial trajectory. Visualize the story your numbers tell.
Calculate your CAC (Customer Acquisition Cost), LTV (Lifetime Value), and payback period. These metrics are critical for investors.
Export your projections directly to your pitch deck financials section with one click.
Your projections are only as good as your assumptions. We help you define realistic inputs.
Unit economics show whether your business model is sustainable. Investors focus heavily on these metrics.
Total sales and marketing spend divided by new customers acquired. Include salaries, ads, tools, and events. A rising CAC is a red flag.
Average revenue per customer multiplied by customer lifetime. For SaaS: ARPU x Gross Margin x (1 / Churn Rate). LTV should be at least 3x CAC.
Months until you recover CAC from a customer. CAC divided by monthly gross profit per customer. Under 12 months is good; under 6 is great.
We support different projection approaches based on your stage and data.
Start with customers and ACV, grow based on acquisition rate. Best for early-stage with some traction.
Track customer cohorts with expansion and churn over time. Shows net revenue retention.
Once you have built your projections, sync them directly to your pitch deck.
Your projections flow into the Financials section of your pitch with key metrics highlighted.
Update your assumptions and re-sync anytime. Your pitch always reflects the latest numbers.
Numbers are formatted for pitch context with growth rates and key metrics called out.
Ready to build your financial projections? Start with your pitch and we will guide you through each step.
Create projectionsTip: Use actual data where possible. If you have paying customers, use real ACV and churn. If pre-revenue, base assumptions on comparable companies and be prepared to defend them.
LTV:CAC > 3:1
Healthy unit economics
Payback < 12 months
Capital-efficient growth
Gross margin > 70%
SaaS benchmark