How Pitchkit Works: Data and Scoring

Where Investor Data Comes From

The directory lists 1,597 active investors. Each profile starts from the firm's own public website and is enriched with public news and deal announcements.

Every night an automated check compares a batch of profiles against the firm's own site. It records the evidence for each field: the verdict, the value, the source page, a quote and the date. Changes are only written when the quote supports them. Stage changes need every written stage named in the quote, sectors are only ever added, and check sizes need a parseable range. Every change is logged.

What We Don't State

Some fields are not reliable enough to show as fact, so we label them or leave them out.

• Estimated check sizes are labelled as estimates. We never present them as the firm's own numbers.
• Fund size is not shown. It was wrong too often to display.
• Stage and sector carry the caption "From firm website, not verified" unless a nightly check confirmed them.
• "Website Reachable" means the firm's site responded when we last checked. It does not mean the profile is verified.
• We show "Checked on firm website" only for fields a check confirmed or corrected.

Activity Badges

A badge tells you the investor has shown recent signs of investing. One rule decides it, and the first match wins.

• Last Deal: a deal recorded in the last 12 months.
• In The News: a fund or deal headline in the last 12 months.
• New Fund: a fund raised in the current year or the two before it.
• No badge: no recent signal found. That is not proof the investor is inactive.

How the Pitch Score Works

The pitch score is a 0-100 estimate of how well each section meets the bar a VC applies at your stage. It is scored section by section against a rubric covering the executive summary, problem, solution, product, market, competition, traction, go-to-market, financials, team, ask and vision.

The rubric is stage-aware. Pre-seed, seed and Series A pitches are judged against different evidence bars. A score of 80 or more means the section meets the bar for the stage with specific evidence you supplied. Around 60 means the right shape but missing proof. Around 40 means generic, unfilled or below the stage bar. Below 25 the content is effectively absent.

Each section is tagged Strong (80+), Weak (50-79) or Missing (below 50). Placeholders in square brackets are never counted as evidence.

Limits of the Score

The score is an AI estimate based on the text you give it. It does not see your market, your references or how you present. It is not investment advice, and a high score does not predict that an investor will fund you. Use it to find the weakest section, fix it, and score again.

Corrections

If an investor profile is wrong, email [email protected] or use the claim flow on the investor's profile page. Claims are rate limited and reviewed by a person. Approving a claim never overwrites the investor record on its own.