Hiro Capital

Check Size
€2M – €20M

Investment Focus

Sectors

Investment Stages

Geographic Focus

Investment Thesis

Backs early-stage innovators in video games, esports, metaverse technology, gamified fitness, and creator platforms across the UK, Europe, and North America.

How to Pitch Hiro Capital

No Stated Policy
Hiro Capital hasn't published an outreach policy. A short, specific cold email is the safest default.

Who To Contact

Cherry Freeman
Founder & General Partner
Luca Suma
Venture Partner
augmentation
longevity
sports tech
wearables
Source

Portfolio Highlights

Islo AI
AMI Labs
Sidero Labs
CARV
Keen Games
Frameplay
Incredibuild
Team Liquid
FitXR
LIV
Polyarc
PlayerData

Team

Auto-detected from Hiro Capital's website.

Beth Li
Venture Director Asia

22 years consulting and strategy, founded BML Consulting for Asia tech expansion support.

Checked Oct 2026
Cherry Freeman
Founder & General Partner

Co-founded LoveCrafts marketplace, BCG alumna, leads pipeline and deal structuring.

Checked Oct 2026
Luca Suma
Venture Partner

Leads Augmentation and Longevity investments, 7 years supporting HIRO portfolio companies.

augmentation
longevity
sports tech
wearables
Checked Oct 2026
Luke Alvarez
Founder & Managing General Partner

33 years in technology, co-founded Inspired Entertainment and The Cloud, BCG alumnus.

AI
longevity
sports
deep tech
Checked Oct 2026
Samuel Costello
Investment Director, Cloud, Edge and AI

Technical expertise in Cloud, AI, and 3D Engines, co-leads Deep Tech and Cloud work.

cloud
AI
deep tech
Checked Oct 2026
Simon Cornwell
Investment Committee Member

30 years TMT/Media, 12 years venture capital, Senior Partner at Amadeus Capital Partners.

Checked Oct 2026
Sir Ian Livingstone
Founder & General Partner

Video game pioneer, co-founded Games Workshop and Eidos, drives HIRO's games investments.

games
Checked Oct 2026
Sir Nick Clegg
General Partner

Former UK Deputy Prime Minister and Meta President of Global Affairs, policy expert.

Checked Oct 2026
Spike Laurie
Partner

Leads investment strategy across Space, Defence, and Games, 7 years venture capital.

space
defence
games
Checked Oct 2026

Focus and check size from the firm's website. Website reachable as of Oct 2026.

Ready to Reach Hiro Capital?

A fit check scores your pitch against their thesis, stage and ticket. An email draft uses their real deals and thesis, not a template.