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PITCH GUIDE

Gaming pitch deck guide

Building engaging interactive experiences

Gaming investors evaluate teams, genre expertise, and live operations capability. Your pitch should demonstrate deep understanding of player psychology, retention mechanics, and monetization without exploitation.

32+ Gaming investors
Build your pitch deck

Key metrics to know

Day 1/7/30 Retention

Percentage of players returning after install.

Benchmark: D1: 40%+, D7: 20%+, D30: 10%+ for mobile. Higher for PC/console.

Average Revenue Per Daily Active User (ARPDAU)

Daily revenue divided by DAU.

Benchmark: Mobile F2P: $0.05-0.50, varies significantly by genre.

Lifetime Value (LTV)

Total expected revenue per user over their lifetime.

Benchmark: Must exceed CPI by 1.5-2x minimum for profitability.

Session Length & Frequency

How long and how often players engage.

Benchmark: Casual: 5-10 min sessions, Core: 20-60+ min sessions.

Payer Conversion Rate

Percentage of players who make purchases.

Benchmark: Mobile F2P: 2-5% payer rate, 0.5-1% whale conversion.

Must-have slides

1Core loop & retention

Explain what keeps players coming back

  • Diagram your core gameplay loop
  • Show early retention metrics if available
  • Explain meta-game progression systems

2Team & track record

Prove you can ship and operate games

Common mistakes to avoid

  • !Underestimating user acquisition costs
  • !Building features before proving core loop
  • !Ignoring live operations requirements
  • !Not having genre-specific expertise
  • !Over-scoping first game projects

What investors expect

  • Proven team with shipped titles
  • Strong early retention metrics or playable demo
  • Clear genre focus and market positioning
  • Realistic development timeline and budget
  • Live operations plan for post-launch

Ready to pitch?

Highlight previous successful titles
  • Show relevant genre experience
  • Demonstrate live ops capability
  • 3Monetization design

    Show how you make money ethically

    • Explain monetization mechanics
    • Address player-friendly design
    • Show benchmark comparisons to similar games

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