Seed fundraising guide

• Define your seed milestone clearly: what specific metrics will put you in a strong position for a Series A in 18–24 months?
• Identify 5–8 lead investors who are active at seed in your vertical and geography before starting outreach.
• Create a data room early — investors will ask for financials, cap table, contracts, and IP assignments.
• Anchor your valuation to comparable recent European seed rounds in your sector rather than aspirational multiples.
• Run a tight process: aim to have all first meetings within a 2-week window so term sheets arrive simultaneously.

• !Raising a seed round without a clear picture of what Series A metrics look like in your specific market.
• !Spending the first 6 months of seed capital on product before testing distribution channels.
• !Accepting a term sheet with aggressive anti-dilution provisions or ratchets that will harm later rounds.
• !Pitching to dozens of investors without refining your narrative based on the objections you keep hearing.
• !Underestimating how long fundraising takes — most seed rounds take 3–6 months from first outreach to close.

6–12 weeks from first investor meeting to signed term sheet