Last updated: 2025-01-07
This slide must convince investors that the opportunity is large enough to build a venture-scale company.
A weak market slide kills deals. If the market is too small, nothing else matters.
Criteria used in real pitch reviews:
Build from customers up, not industry reports down.
Who exactly are you selling to? Can you name them?
Why is this market growing? What trends support it?
How will you reach these customers? Is it efficient?
Investors see through inflated TAM numbers. Be credible, not impressive.
"45,000 mid-market manufacturers in the US. Average contract value: $48K per year. That is a $2.2B SAM. We are targeting the 8,000 with 3+ warehouse locations first, a $384M wedge we can reach through ERP partnerships."
"The global supply chain market is $12 trillion. We are targeting 0.1% for a $12B opportunity."
Target reaction: "This is a big enough opportunity to justify venture investment."
Pitchkit market slide builder helps you:
You get feedback on whether your market sizing is believable.
Start buildingWhat is expected changes as you raise more: