What you're building long-term, why it matters, and how it becomes massive.
Last updated: 2025-10-08
What is the vision slide?
The vision slide shows the ceiling, not the floor. It's where you shift from "what we're doing now" to "what this could become." Investors don't just back current traction - they back trajectory.
This slide answers three questions:
Where are you headed?
Why does it matter now?
Can this scale into something huge?
What investors look for
Pitchkit evaluates your vision slide based on four criteria:
Long-term ambition - Is there a clear, bold picture of what success looks like?
Scaling vision - Can the model grow beyond the wedge? Is there platform or network potential?
Market opportunity - Does the vision align with a large, growing market?
Achievable milestones - Are there logical steps that make the long term believable?
Investors want the dream, but only if it's built on a realistic path.
Good vs. bad examples
✅Strong
"Our long-term vision is to become the infrastructure layer for embedded finance in Europe. Starting with SaaS billing integrations, then expanding into banking-as-a-service."
"We're building the Shopify for healthcare vendors starting with appointment automation, then layering payments, analytics, and supply chain tooling."
❌Weak
"Our goal is to grow and become the best in class."
"We think this could be huge someday, with enough users and funding."
Good vision = big + grounded. Bad vision = fluffy + unsubstantiated.
Common mistakes
Too vague: "Become the leader in X" means nothing without context.
No bridge from now to future: You can't just jump to a billion-dollar vision.
Ignoring market forces: Vision without market pull is just wishful thinking.
Best practices
Layer your vision: Wedge -> next step -> platform potential.
Connect to timing: Why now? What will unlock this vision in the next 3–5 years?
Make it retellable: Your vision should be short, specific, and sticky.
Investors fund traction + potential. You need both.
How Pitchkit helps
Pitchkit's vision slide builder guides you to:
Define your long-term target clearly
Show how your early wedge unlocks the bigger play
Align your ambition with real market conditions
You'll also get live investor-style feedback to check if the vision feels compelling and credible.