A real pitch deck is not a design exercise.
Investors go through hundreds of decks. You've got less than 2 minutes to make it obvious why this is worth their time. A pitch deck outline shouldn't be about slide order, but about narrative clarity.
Here's what your investor pitch deck should include, and what each slide needs to prove.
What's the big idea?
2–3 sentences that explain what you're building, for whom, and why now. Make it skimmable. This is the hook.
What's broken? Who cares?
Make the pain specific and urgent. Include data or anecdotes. No generic trends.
How are you fixing it?
Describe your unique approach. Show why it works better than alternatives. If there's tech, explain it simply.
What have you built?
Screenshots, usage, demo results. Focus on the core functionality and value for the user.
How big is the opportunity?
Define your target segment, total addressable market, and why now's the time to go after it.
Who else is solving this?
Map the landscape. Show your edge. Bonus points for showing how you sustain that edge.
What's working so far?
Customers, revenue, usage growth. Even early indicators count. Numbers beat narratives here.
How will you grow?
Lay out your acquisition channels, sales strategy, and what's already in motion.
How does this make money?
Revenue model, key metrics, financial runway, and projections. Keep it simple, grounded.
Why are you the right people?
Highlight relevant experience, execution ability, and why this team can win.
How much are you raising, and for what?
Be specific. Investors want to know where their money goes and what milestones you'll hit.
Where is this going long term?
Describe your ambition, scale potential, and how this becomes a massive business.
Pitchkit uses this exact outline and gives you writing prompts, examples, and investor-grade feedback for each slide. Instead of guessing what to say, you build the story investors actually want to see.