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  3. Pitch Decks
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Pitch deck slides

Purpose of each slide, what to include, and how to write it so investors get it fast.

Why slide-by-slide clarity matters

Investors skim first and dig in later. Each slide should answer a specific question clearly:

  • Is this worth a meeting?
  • What evidence backs the claim?
  • Can this team realistically execute?

Every page here explains purpose, writing tips, evaluation criteria, and examples to copy.

Write each slide

Problem slide

Frame the pain. Make it real, urgent, and costly to ignore.

Solution slide

Explain what you’re building, how it works, and why it wins.

Product slide

Show what exists today. Highlight usability, depth, and user value.

Market slide

Prove you’re in a large, growing, reachable market. Numbers, not vibes.

Competition slide

Show you understand the landscape and where you truly win.

Traction slide

Real proof: numbers, milestones, and user signals investors trust.

Go to market slide

Lay out your acquisition strategy and why it scales.

Financials slide

Explain your revenue model, projections, and burn with clarity.

Team slide

Convince investors your team has the experience and muscle to execute.

Ask slide

State what you’re raising, how you’ll use it, and what it unlocks.

Vision slide

Paint the long-term picture: big, believable, and timed with the market.

What makes a slide investor grade?

Each slide page uses evaluation criteria based on real pitch reviews.

You will learn:

  • Quality criteria used in pitch reviews
  • Red flags that get slides ignored
  • Strong vs weak examples
  • How to reframe and rewrite

Keep building

Want to see full examples instead of slides?

Explore:

  • Pitch deck examples by stage
  • What is a pitch deck?
  • How to make a pitch deck
On this page
  • Why slide-by-slide clarity
  • Learn each slide
  • Investor-grade criteria
  • Keep building