What it is, why it matters, and how to write it so investors actually understand what you're building.
Last updated: 2025-10-08
What is the product slide?
The product slide shows what you've built or are building, and why it matters. It's not just a list of features. It's a clear, investor-relevant snapshot of how the product works, what's unique, and what makes it usable, valuable, and technically credible.
Your job here is to:
Show the product's core functionality in plain English
Highlight ease of use for your target users
Demonstrate technical depth if it's important to the moat
Make user value obvious and tangible
This is where investors picture the thing you're selling. Don't make them guess.
What investors look for
These are the exact criteria Pitchkit uses to evaluate your product slide:
Core functionality - What does it actually do? Not "empowers teams" — use real verbs.
Ease of use - Can users start without weeks of onboarding? Does it remove friction?
Technical depth - Is there real tech under the hood or just a UI wrapper? Any IP or complexity?
User value - Why do users want this? Save time, drive revenue, reduce pain?
If you only show a feature list or skip the "how it works" part, this section will fall flat.
Good vs. bad examples
✅Strong
"AI-powered onboarding engine that integrates with your CRM, auto-generates playbooks, and triggers in-app guidance. Customers set it up in under 30 minutes and see a 25% drop in support tickets."
Core functionality is obvious
Easy to activate
Real results
Tech is doing real work
❌Weak
"A powerful customer success platform that helps teams succeed faster."
Generic claims
No features
No user benefit
No tech explained
Common mistakes
Buzzword salad: "AI-powered scalable data-driven success." You said nothing.
No visuals: A screenshot, wireframe, or flow is better than paragraphs.
Too much tech, no value: Your architecture diagram doesn't matter unless it's linked to user outcome.
Best practices
Show, don't tell: If you can't include a visual, describe the flow like a user journey.
Highlight one or two killer features: What makes people say "damn, I want that"?
Mention real usage if you can: # of users, time to onboard, value seen.
Don't just sell the dream. Show the mechanics.
How Pitchkit helps
Pitchkit's product slide builder guides you through:
Explaining your product clearly for investor eyes
Describing your functionality and flow, not just features
Highlighting value, not hype
Connecting your tech depth to strategic edge
And with the investor lens, you'll get feedback on whether your product slide makes sense or just makes noise.