What investors expect to see and how not to blow this slide.
Last updated: 2025-10-08
What is the financials slide?
This slide answers a simple question: Does this business make sense on paper?
It doesn't need to be a full P&L. But it should give investors a snapshot of how you plan to make money, how the model works, and what the next 12–24 months look like.
This shouldn't be a collection of vanity graphs, but a signal that you've thought about money deeply enough to earn theirs.
What investors look for
These are the exact scoring criteria Pitchkit uses to evaluate your financials slide:
Revenue model clarity - How do you make money? From whom? How often?
Unit economics - What are your CAC, LTV, margins, and payback? Directional estimates are fine.
Financial projections - What are your expected revenue, costs, and burn over the next 12-24 months?
Financial sustainability - How much runway do you have? When do you raise next?
Miss one of these and investors will assume you're guessing or worse, hiding something.
Good vs. bad examples
✅Strong
"Revenue: SaaS subscriptions at $79/mo. Gross margin: 82%."
"CAC: $90, LTV: $740. Payback: 1.5 months."
"Runway: 13 months at current burn of €32K/mo. Targeting €400K ARR by Q2 next year."
❌Weak
"We're still working on our pricing strategy."
"We plan to grow fast and monetize later."
"No projections included, still figuring it out."
If you're asking for money but haven't thought about how money flows, you're not investable.
Common mistakes
No pricing model: Investors need to see how you make revenue, not just that you want to.
Ignoring burn: If you don't show burn or runway, they'll assume it's worse than it is.
Made-up hockey sticks: Unrealistic projections kill credibility fast. Be ambitious and believable.
Best practices
Break down your revenue logic: If you're charging €99/mo and targeting 500 customers in 12 months, show that math.
Use round estimates: Early-stage decks aren't about accuracy, they're about logic.
Explain what you'll spend the raise on: Tie your financials to your ask.
Even if you're early, financial clarity is a trust signal.
How Pitchkit helps
Pitchkit's financials slide builder walks you through:
Structuring a clear, believable revenue model
Adding directionally accurate projections
Describing burn and linking it to your next raise
You'll get real-time investor-style feedback, so you know if it holds up under scrutiny.