Last updated: 2025-01-07
This slide proves that your idea is not just a hypothesis. Real people are using, paying, or engaging with what you built.
No traction slide is a red flag. Even early, show what you have: waitlist, pilots, LOIs, engagement.
Criteria used in real pitch reviews:
Actual metrics, not projections. Revenue, users, growth rate.
Is it growing? Week over week or month over month improvement.
Are users coming back? Engagement depth matters.
Pre-seed: signals. Seed: real usage. Series A: revenue.
Investors can tell when you are hiding the real numbers. Be honest about what you have.
"$28K MRR, 40% month-over-month growth. 85% logo retention at 6 months. 12 paying customers, 3 in expansion conversations. Pipeline: $180K in qualified opportunities."
"Strong interest from the market. Over 1,000 signups. Multiple enterprise conversations in progress."
Target reaction: "Something is working here. This is worth learning more about."
Pitchkit traction slide builder helps you:
You get feedback on whether your traction is presented effectively.
Start buildingWhat is expected changes as you raise more: