Last updated: 2025-01-07
This slide sets up everything that follows. If investors do not believe the problem is real, urgent, and worth solving, nothing else matters.
A weak problem slide undermines your entire pitch. Investors will question whether there is a real market.
Criteria used in real pitch reviews:
Can they explain the problem in one sentence? Is it specific?
What has changed that makes this problem solvable today?
Real stories, quotes, or data that prove the pain is real.
What does this problem cost in time, money, or opportunity?
Investors want to see that you deeply understand the problem from the customer perspective.
"Manufacturing managers spend 8 hours per week manually reconciling inventory across 3+ systems. We interviewed 40 of them. 85% said this is their top operational pain. Average cost: $120K per year in labor and errors."
"Businesses struggle with data management. Our solution helps them work smarter."
Target reaction: "I understand this problem and believe it is worth solving."
Pitchkit problem slide builder helps you:
You get feedback on whether your problem statement would pass investor scrutiny.
Start buildingWhat is expected changes as you raise more: