Last updated: 2025-01-07
This slide must show you understand who else is solving this problem and why you win.
Claiming no competitors is a red flag. It suggests you have not done the research.
Criteria used in real pitch reviews:
Who are the real alternatives? Include incumbents and workarounds.
What do you do that others cannot or will not?
Do customers agree this differentiation matters?
Can you maintain this advantage over time?
Investors have likely seen pitches from your competitors. Be honest.
"Legacy ERPs like SAP require 6-month implementations. Point solutions like ToolX lack real-time sync. We are the only solution with native sensor integration and same-day deployment. 8 of our 12 customers switched from ToolX specifically for real-time capability."
"Our competitors are slow, expensive, and outdated. We are faster, cheaper, and more innovative."
Target reaction: "They understand the landscape and have a defensible position."
Pitchkit competition slide builder helps you:
You get feedback on whether your competitive positioning is credible.
Start buildingWhat is expected changes as you raise more: