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Pitchkit helps founders generate, structure, and iterate real investor logic.

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Seed pitch deck

What to show when you're raising off proof, not potential.

What seed stage actually means

You've built. You've shipped. Now you're raising to grow.

Seed is about showing that the business engine exists - even if it's still early. Investors want to see product-market fit signals, user behavior that proves repeat usage, and a go-to-market motion that can scale with money.

This is where founders get filtered fast. No amount of vision makes up for weak execution at Seed.

Slides that matter at seed

Every slide has to move the story forward. Here's what's expected at this stage:

1
Executive Summary– Clear and sharp 2–3 sentence version of the pitch.
2
Problem– Real-world, urgent, and user-proven pain.
3
Solution– Not theory—what's working, what's unique.
4
Product– Screens, workflows, UX insights. Built and used.
5
Market– Clear segment, real TAM, proof of interest.
6
Go to Market– Channels that work, repeatable motion, plans to scale.
7
Traction– Metrics, usage, retention. Show behavior, not just noise.
8
Financials– Revenue model, burn, next 12 months.
9
Team– Gaps are fine, but execution ability must be clear.
10
Vision– Not "change the world." Show direction and scaling logic.
11
Ask– Round size, milestones unlocked, high-level terms.

📊 Pitchkit gives you investor-grade feedback on each slide. Every section is scored and explained so you know where you stand.

Start building

Pre-seed vs seed vs series A

SlidePre-SeedSeedSeries A
ProductDemo or prototypeLive and usedRetained + scaled
MarketEarly sizing logicClear segment + TAMMarket pull + expansion path
GTMInitial experimentsRepeatable motionScalable engine
TractionSignalsUsage + growth + retentionRevenue + LTV/CAC clarity
TeamFounder-drivenOps + tech leadsOrg built for next stage
AskSAFE/convertiblePriced round, milestone-linkedOwnership and return logic

What investors flag at seed

Usage isn't repeatable
TAM slide full of generic stats
No unit economics at all
"We'll grow via word of mouth" = red flag
Ask isn't tied to specific milestones

They've seen hundreds of these. Anything hand-wavy stands out—and not in a good way.

How Pitchkit helps

Section-by-section scoring tied to what VCs actually want
Shows you where clarity, specificity, or logic breaks down
Prompts that help rewrite vague or weak sections fast
Investor Lens view shows how your story holds up in a 60-second scan

This isn't about pretty slides. It's about investor-ready storytelling.

FAQs

What kind of metrics do I need at seed?

Usage, retention, engagement, MRR, CAC - whatever's relevant. They don't need to be perfect, but they need to exist.

Do I need a full financial model?

No. But have high-level projections, burn, and your raise mapped to milestones.

Should I include a competition slide?

Yes. And make it real. Not a 2x2 where you magically land in the top-right.

Related resources

All pitch slides →Pre-seed pitch deck →Series A pitch deck →Investor pitch examples →What is a pitch deck →