You're not raising off metrics. You're raising off clarity, founder insight, and potential.
Pre-seed investors know you're early. They're buying your ability to spot the opportunity early, understand the space better than most, and build fast with limited resources.
You're not proving traction. You're proving there's something real to build here and you're the one to build it.
At pre-seed, the goal is to show vision, thought process, and momentum. Here's what matters:
🧠 Pitchkit gives instant feedback on each section so you don't have to guess what early-stage investors are thinking.
Start building| Slide | Pre-Seed | Angel | Seed |
|---|---|---|---|
| Problem | Founder insight, pattern | Real pain + early user signs | Urgency with data |
| Product | Prototype / mockups | Usable MVP | Validated with retention |
| Market | Bottom-up logic, not hype | Early sizing, segment clarity | Full TAM, top-down + bottom |
| Traction | Signals, not metrics | Users, waitlists, engagement | Revenue, CAC, LTV |
| Ask | Convertible / SAFE | Use-of-funds clarity | Milestone-based round |
Investors know the risk. Your job is to reduce doubt by showing real thinking, not deck theater.
You walk away with a real pitch, not just a pretty doc.
Yes. But even if you're pitching via email or calls, a short deck (or Notion doc) shows you've thought it through.
It helps. Even if it's Figma or screenshots. Make it real enough to discuss.
No full model. But a clear raise amount, use of funds, and 6–12 month plan is expected.