Seed proves people use the product repeatedly and you can acquire them in a repeatable way.
Useful signals now: cohort retention (D30/D60), net M/M growth trend, time‑to‑value in the product, and a basic lead→win funnel with payback math.
Vision still matters, but execution decides. Show usage, retention, and a GTM that can scale with capital.
Every slide has to move the story forward. Here's what's expected at this stage:
Clear and sharp 2 to 3 sentence pitch.
Real-world, urgent, and user-proven pain.
What's working and what's unique.
Screens, workflows, UX insights. Built and used.
Clear segment, real TAM, proof of interest.
Channels that work, repeatable motion, plans to scale.
Metrics, usage, retention. Show behavior, not just noise.
Revenue model, burn, next 12 months.
Gaps are fine, but execution ability must be clear.
Show direction and scaling logic.
Round size, milestones unlocked, and high-level terms.
📊 Pitchkit gives you investor-grade feedback on each slide. Every section is scored and explained so you know where you stand.
Start building| Slide | Pre-Seed | Seed | Series A |
|---|---|---|---|
| Product | Demo or prototype | Live and used | Retained + scaled |
| Market | Early sizing logic | Clear segment + TAM | Market pull + expansion path |
| GTM | Initial experiments | Repeatable motion | Scalable engine |
| Traction | Signals | Usage + growth + retention | Revenue + LTV/CAC clarity |
| Team | Founder-driven | Ops + tech leads | Org built for next stage |
| Ask | SAFE/convertible | Priced round, milestone-linked | Ownership and return logic |
They've seen hundreds of these. Anything hand-wavy stands out—and not in a good way.
This isn't about pretty slides. It's about investor-ready storytelling.