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LearnBy business modelFintech

Fintech pitch deck guide

How to build a compelling pitch for financial technology. Compliance, trust, and risk management for investor confidence.

What changes for fintech

Fintech investors are risk-calculators. They evaluate regulatory exposure, monetization logic, defensibility, and execution risk more carefully than in any other category.

Compliance is not optional

Regulatory requirements shape product, timeline, and capital needs. Address this upfront.

Trust is the product

Users give you their money. Every element must communicate security and reliability.

Revenue mechanics are complex

Spread, interchange, SaaS + volume, float - investors need to understand your specific model.

Execution risk is higher

Fintech requires navigating partners, regulations, and technical complexity simultaneously.

Metrics that matter

Fintech investors look beyond MRR. They want to see transaction velocity, risk metrics, and compliance progress.

Transaction volume

Total value or count of transactions processed. Shows product-market fit in fintech.

Monthly volume, growth rate, average transaction size.

Compliance status

Licenses held, pending, or partnered. Critical for understanding timeline and risk.

Current status, path to full licensing, regulatory strategy.

Take rate / NIM

Your percentage of transactions or net interest margin. Your actual revenue per transaction.

Varies widely by segment. Compare to established players.

Loss / default rate

For lending or credit products. Shows risk management capability.

Within industry norms. Explain any variance.

CAC payback

Time to recover customer acquisition cost. Fintech often has higher CAC but longer LTV.

Include partner integration costs and compliance overhead.

Active users / accounts

Users actively transacting, not just registered. Engagement matters more than signups.

MAU, transaction frequency, deposits/AUM if applicable.

Slides under extra scrutiny

Fintech investors spend more time on these slides. Be prepared for deep questions.

Team slide

Fintech is execution-heavy. The team must demonstrate:

  • Fintech or financial services background
  • Compliance and regulatory experience
  • Technical depth in security and infrastructure
  • Track record in regulated industries
Team slide guide
Business model slide

Revenue mechanics must be crystal clear:

Fintech pitch deck structure

Use this structure as a baseline. Make every slide answer: "Why will this work in a regulated, competitive, high-stakes space?"

Executive summary

Slide 1

Who you are, what you do, unique wedge, and traction snapshot.

Problem

Slide 2

What inefficiency, cost, or friction exists? Time lost, fees incurred, risks faced.

Solution

Slide 3

How you solve it: faster, cheaper, safer, more compliant. Integration into existing workflows.

Product

Slide 4

Screenshots or architecture. UX for regulated flows: onboarding, KYC, transfers. Security highlights.

Market

Slide 5

Clear segments (B2B, B2C, SMB, enterprise). Size and timing advantage from infrastructure shifts.

Competition

Slide 6

Legacy methods, fintech startups, your defensible position (licenses, partners, compliance edge).

Traction

Slide 7

Transactions, funds moved, user growth, licenses obtained, pilot customers, LOIs.

Common fintech deck mistakes

"We will figure out compliance later"

No, you will not. Regulatory strategy is not optional - it is a core part of your business plan.

MRR with no usage metrics

In fintech, usage is trust. Show transaction volume, active accounts, and engagement.

TAM slide with trillions and no ICP

"Global fintech is $12T" says nothing. Who specifically do you serve and how do you reach them?

Team looks like a SaaS founding team

Without financial services or regulatory experience, you will struggle to convince investors you can execute.

Ignoring partner dependencies

Banking partners, payment processors, and compliance APIs are critical. Show you understand these relationships.

Real example snippets

Problem slide - good
"65% of cross-border B2B payments for SMBs still involve manual processing, with average fees exceeding 5% per transaction."
Traction slide - good
"$1.2M moved through platform in 90 days. 8 pilot clients. Partnered with 2 payment providers and compliance API vendor. Money transmitter license pending in 3 states."
GTM slide - good
"B2B2B strategy: channel partners with regional ERPs. Inbound interest from regulated SMEs via fintech association partnerships. 6-month average sales cycle."

How Pitchkit helps fintech founders

Pitchkit templates help fintech teams focus on what investors expect:

Built-in prompts for regulation, licensing, trust
Traction builder for transaction and usage slides
Investor lens tuned for compliance-heavy verticals
Ask slide guidance for fintech-stage fundraising
Build your fintech pitch deck

Related guides

All business model guidesSeed stage pitch deckTeam slide guideHow investors read decks
On this page
  • What changes for fintech
  • Metrics that matter
  • Slides under extra scrutiny
  • Fintech pitch deck structure
  • Common fintech deck mistakes
  • Real example snippets
  • How Pitchkit helps fintech founders
  • Related guides
  • How you make money: spread, fees, subscription, float
  • Gross margin and what affects it
  • Risks to revenue: fraud, regulation, payment failures
  • Partner economics and dependencies
  • Financials slide guide
    Traction slide

    Usage is trust proof in fintech:

    • Transactions per month and volume
    • Funds moved through platform
    • Pilot customers, LOIs, or partnership agreements
    • Licensing progress and regulatory milestones
    Traction slide guide

    Go to market

    Slide 8

    B2B: sales cycles, partners, compliance onboarding. B2C: CAC, funnel, trust-building.

    Business model

    Slide 9

    Revenue mechanics (spread, SaaS, volume), margins, risks to revenue.

    Team

    Slide 10

    Fintech background, compliance experience, technical security depth. Do not underplay this.

    Ask

    Slide 11

    How much, use of funds (licensing, compliance, hiring), milestones (license, pilot, threshold).