Pitch deck checklist

Use a high-quality logo. First impression matters.

Should explain what you do in under 10 words.

Make it easy for investors to reach you.

Avoid jargon. A stranger should understand it.

Use data, quotes, or personal experience.

Show this affects many people or businesses.

Start with what it does, not how it works.

What can you do that others cannot?

A picture is worth a thousand words.

Use credible sources. Bottom-up is better than top-down.

Show you have thought about go-to-market.

Technology shifts, regulations, or behavior changes.

Be specific: subscription, transaction, licensing.

Show you have validated willingness to pay.

At least show you understand the key levers.

Choose metrics that matter for your model.

Month-over-month or week-over-week is best.

Product launches, key hires, partnerships.

Show you know the space. Include indirect competitors.

Not just features, but sustainable advantages.

Network effects, data, technology, or brand.

Photos make it personal. Show your faces.

Connect past experience to this problem.

Shows self-awareness and planning.

Be ambitious but defensible.

Growth rates, conversion, churn.

Specific number with clear reasoning.

Hiring, product, marketing percentages.

What will you achieve before next round?