Product slide in a pitch deck
What it is, why it matters, and how to write it so investors actually understand what you're building.
What is the product slide?
The product slide shows what you've built or are building, and why it matters. It's not just a list of features. It's a clear, investor-relevant snapshot of how the product works, what's unique, and what makes it usable, valuable, and technically credible.
Your job here is to:
- Show the product's core functionality in plain English
- Highlight ease of use (especially for your target users)
- Demonstrate technical depth if it's important to the moat
- Make the value to the user obvious and tangible
This is where investors picture the thing you're selling. Don't make them guess.
What investors look for
These are the exact criteria Pitchkit uses to evaluate your product slide:
- Core functionality — What does it actually do? Not "empowers teams" — real verbs.
- Ease of use — Is this something users can start using without weeks of onboarding? Does it remove friction?
- Technical depth — Is there actual tech under the hood, or is it a UI wrapper? Any IP, complexity, or innovation?
- User value — Why do users want this? Does it save time, drive revenue, reduce pain?
If you only show a feature list or skip the "how it works" part, this section will fall flat.
Good vs. bad examples
✅Strong
"AI-powered onboarding engine that integrates with your CRM, auto-generates playbooks, and triggers in-app guidance. Customers set it up in under 30 minutes and see a 25% drop in support tickets."
- Core functionality is obvious
- Easy to activate
- Real results
- Tech is doing real work
❌Weak
"A powerful customer success platform that helps teams succeed faster."
- Generic claims
- No features
- No user benefit
- No tech explained
Common mistakes
- Buzzword salad: "AI-powered scalable data-driven success." You said nothing.
- No visuals: A screenshot, wireframe, or flow is better than paragraphs.
- Too much tech, no value: Your architecture diagram doesn't matter unless it's linked to user outcome.
Best practices
- Show, don't tell: If you can't include a visual, describe the flow like a user journey.
- Highlight one or two killer features: What makes people say "damn, I want that"?
- Mention real usage if you can: # of users, time to onboard, value seen.
Don't just sell the dream. Show the mechanics.
How Pitchkit helps
Pitchkit's product slide builder guides you through:
- Explaining your product clearly for investor eyes
- Describing your functionality and flow, not just features
- Highlighting value, not hype
- Connecting your tech depth to strategic edge
And with the investor lens, you'll get feedback on whether your product slide makes sense or just makes noise.
FAQs
- Do i need a screenshot on the product slide? Ideally, yes. If not, write like you're narrating a demo.
- What if my product isn't built yet? Describe what the user flow will be. Focus on clarity and utility.
- Should i include the tech stack? Only if it's part of the moat (e.g., proprietary model, infra advantage, speed, scale).