What is the go-to-market slide?
This slide tells investors how you'll reach, sell to, and retain your customers. It's the "how do you make this real" section.
No matter how strong your product or problem if you don't have a clear GTM plan, investors won't believe you can grow.
This slide proves you're not just building for yourself. You have a path to market and a repeatable way to capture it.
What investors look for
Pitchkit evaluates your GTM slide based on these 4 criteria:
- Customer acquisition channels — Where will customers actually come from? Be specific.
- Sales and marketing strategy — Do you have a real plan or just hope people show up?
- Scalable growth model — Can your acquisition scale over time with leverage?
- Unit economics — Do you understand CAC, LTV, and payback at least directionally?
If this slide is vague, investors assume you haven't tested anything or worse, that you're just guessing.
Good vs. bad examples
✅Strong
- "Initial growth via founder-led sales to mid-sized design agencies. Channel: cold outbound + community."
- "CAC: $160, LTV: $1,050. Payback: ~2 months."
- "Plan to layer paid acquisition after closing Series A, with CAC benchmark testing in Q2."
❌Weak
- "We will grow through social media and word-of-mouth."
- "We plan to go viral and scale organically."
- "Marketing strategy TBD."
Buzzwords without math or mechanics = red flag.
Common mistakes
- Overreliance on 'virality': Few companies actually grow like this. Don't fake it.
- Ignoring sales motion: For B2B, show your funnel. How do leads become revenue?
- No numbers at all: If you've done any marketing or sales, you should have CAC benchmarks.
Best practices
- Anchor by segment: How do you land your ICP? Be specific.
- Show tests, not dreams: Include results from real GTM experiments.
- Map the funnel: Awareness → interest → decision → action. What's your version?
The best GTM slides show clarity, focus, and early learnings - not a bloated spreadsheet of imaginary growth.
How Pitchkit helps
Pitchkit's GTM slide builder guides you to:
- Map your acquisition channels clearly
- Describe sales vs. product-led approaches
- Include CAC, LTV, or early funnel data
You'll get feedback on whether your plan sounds credible or like wishful thinking.
FAQs
- What if i haven't launched yet? Then show what you've tested. Cold emails, landing page conversion, waitlist referrals. Early signal > no signal.
- Can i skip CAC and LTV if i don't have revenue yet? You can estimate. Show your assumptions and keep them realistic.
- How detailed should the sales plan be? Enough to show that you understand the motion. Is it inbound, outbound, channel-based? What does a sale look like?