What is the financials slide?
This slide answers a simple question: Does this business make sense on paper?
It doesn't need to be a full P&L. But it should give investors a snapshot of how you plan to make money, how the model works, and what the next 12–24 months look like.
This shouldn't be a collection of vanity graphs, but a signal that you've thought about money deeply enough to earn theirs.
What investors look for
These are the exact scoring criteria Pitchkit uses to evaluate your financials slide:
- Revenue model clarity — How do you make money? From whom? How often?
- Unit economics — What are your CAC, LTV, margins, and payback? Even directional estimates work.
- Financial projections — What's your expected revenue, costs, and burn over the next 12–24 months?
- Financial sustainability — How much runway do you have? When do you raise next?
Miss one of these and investors will assume you're guessing or worse, hiding something.
Good vs. bad examples
✅Strong
- "Revenue: SaaS subscriptions at $79/mo. Gross margin: 82%."
- "CAC: $90, LTV: $740. Payback: 1.5 months."
- "Runway: 13 months at current burn of €32K/mo. Targeting €400K ARR by Q2 next year."
❌Weak
- "We're still working on our pricing strategy."
- "We plan to grow fast and monetize later."
- "No projections included, still figuring it out."
If you're asking for money but haven't thought about how money flows, you're not investable.
Common mistakes
- No pricing model: Investors need to see how you make revenue, not just that you want to.
- Ignoring burn: If you don't show burn or runway, they'll assume it's worse than it is.
- Made-up hockey sticks: Unrealistic projections kill credibility fast. Be ambitious and believable.
Best practices
- Break down your revenue logic: If you're charging €99/mo and targeting 500 customers in 12 months, show that math.
- Use round estimates: Early-stage decks aren't about accuracy, they're about logic.
- Explain what you'll spend the raise on: Tie your financials to your ask.
Even if you're early, financial clarity is a trust signal.
How Pitchkit helps
Pitchkit's financials slide builder walks you through:
- Structuring a clear, believable revenue model
- Adding directionally accurate projections
- Describing burn and linking it to your next raise
You'll get real-time investor-style feedback, so you know if it holds up under scrutiny.
FAQs
- What if i don't have revenue yet? Fine—show when you plan to start, what the model looks like, and your assumptions.
- Should i show 3- or 5-year projections? No. Focus on the next 12–24 months. Show what matters now.
- What's a good burn rate for pre-seed or seed? Depends on your model, but most investors expect 12–18 months runway post-raise.