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  5. Series A

Series A pitch deck

How to pitch when you're not just raising money, you're raising a company.

What series A actually means

Series A proves the growth engine works with efficient economics.

Useful signals now: CAC payback ≤12 months, NRR 110–125%, consistent net M/M growth, reliable pipeline hygiene, and team capacity to scale delivery and GTM.

Show systems, not slogans: operating cadence, metrics, and hiring mapped to the plan.

Slides that matter at series A

You need depth, structure, and defensibility across your deck. Investors will dig. Be ready.

Executive Summary1

Concise. Aligned with traction and ambition.

Problem2

Still matters, but just as context.

Solution3

Deep clarity on value prop and differentiation.

Product4

Feature set, maturity, and usage patterns.

Market5

Segments, size, proof of access, and expansion logic.

Go to Market6

Engine-level repeatability: CAC, payback, channel mix.

Traction7

Metrics that show velocity and efficiency.

Financials8

MRR/ARR, burn, projections. Clean logic.

Team9

Org built for scale. Key hires made or mapped.

Vision10

Market leadership angle. What's the next company-level unlock?

Ask11

Priced round. Capital use tied to growth levers.

What good looks like

  • CAC payback ≤12 months and 3:1 LTV:CAC directionally.
  • NRR ≥110% with 2–3 expansion drivers listed.
  • Lead→win funnel by segment; pipeline coverage ≥3× target.
  • Hiring plan tied to capacity constraints (sales, product, support).

✅ Pitchkit evaluates every slide using investor-backed criteria.

Try it now

Seed vs series A

SlideSeedSeries A
ProductWorking and usedRetained, refined, expanding
GTMRepeatable modelScalable engine with economics
TractionActive users, early growthRevenue, retention, efficiency
FinancialsModel + basic projectionsMRR/ARR, cash burn, projections with logic
TeamExecution teamExec team + function leaders
AskMilestone-tied raiseClear scaling plan + capital allocation

What investors flag at series A

Flat growth or churn not explained
No CAC/LTV or payback data
GTM still founder-led
"We'll figure it out post-raise"
Headcount plans with no rationale

This isn't the vision round. This is where risk-adjusted capital needs a path to return.

How Pitchkit helps

Breaks down each slide to investor-backed quality criteria
Highlights vague vs. defensible content
Real-time feedback on clarity, logic, and proof
Shows how your deck reads through a VC lens

You'll know what to fix before you're in the room.

FAQs

Related resources

All slides →Seed pitch deck →Investor pitch examples →What is a pitch deck →Pitchkit home →
On this page
  • What series A means
  • Slides that matter
  • Seed vs series A
  • Investor flags
  • How Pitchkit helps
  • FAQs
  • Related