At pre‑seed you win with insight and evidence you can move fast. Show you understand a specific user pain and can test your way to product truth.
Useful signals now: 10–15 user interviews across 2–3 clear segments surfacing the same top‑2 pains; a prototype or scripted demo; one or two acquisition experiments with basic conversion math.
You are not proving scale. You are proving there is something real to build and that you are the right team to build it.
At pre-seed, the goal is to show vision, thought process, and momentum. Here's what matters:
Clear 2 to 3 sentence pitch.
A real, urgent, and focused pain.
How you're approaching it, what's different, and why now.
Even a prototype or Notion demo works.
Who's this for, why they care, and how big it can get.
What you've tried and what's next.
Who's building this and relevant backgrounds.
Clear direction. Not a side project.
How much you're raising and how it moves the company forward.
🧠 Pitchkit gives instant feedback on each section so you don't have to guess what early-stage investors are thinking.
Start building| Slide | Pre-Seed | Angel | Seed |
|---|---|---|---|
| Problem | Founder insight, pattern | Real pain + early user signs | Urgency with data |
| Product | Prototype / mockups | Usable MVP | Validated with retention |
| Market | Bottom-up logic, not hype | Early sizing, segment clarity | Full TAM, top-down + bottom |
| Traction | Signals, not metrics | Users, waitlists, engagement | Revenue, CAC, LTV |
| Ask | Convertible / SAFE | Use-of-funds clarity | Milestone-based round |
Investors know the risk. Your job is to reduce doubt by showing real thinking, not deck theater.
You walk away with a real pitch, not just a pretty doc.