Angels move fast and back people, early signal, and clear direction.
Useful signals now: a tight problem statement with user quotes, a simple demo that shows the core value, and early outreach results (reply, demo, or waitlist numbers).
Skip the hype. Show direction and potential. Most importantly: show you.
Most angels don't want 25 slides. They want clear answers. Include these:
2 to 3 sentence overview.
A real pain point, not a trend.
How your approach works and why it's not generic.
Screens, features, and demo flow.
Who buys and how large the market is.
Early channels and how you'll reach customers.
Early signals, user numbers, or learnings.
Who's building this and why you're the right team.
Where this can realistically go.
How much you're raising and what for.
Use Pitchkit to build each section with real-time investor-style scoring.
Start Building| Slide | Pre-Seed Focus | Angel Focus | VC Round Focus |
|---|---|---|---|
| Problem | Broad vision, early hunch | Clear pain, real-world relevance | Data-backed urgency |
| Product | Concept or MVP | Working demo or prototype | Usage metrics |
| Market | Conviction | Sizing + who cares | Growth rates, CAGR, TAM |
| Traction | Idea-stage feedback | Real users or pilots | Retention, CAC, expansion |
| Ask | Exploratory or convertible | Specific raise, use of funds | Terms, milestones, runway |
Founders often over-polish the deck but skip the actual proof. Don't be that founder.
Spend 30 minutes in Pitchkit and you'll walk away with a better shot at getting a yes.