What investors want to see changes by funding stage. Here's how to build a pitch that meets them where they are.
Why stage matters
Pitch decks aren't one-size-fits-all. Pre-seed and series A investors are not looking for the same thing. The more aligned your pitch is to your stage, the more likely it lands.
What changes as you move up the stages:
Proof over ideas: Early decks are about clarity. Later decks are about traction and execution.
Risk lens shifts: At pre-seed, investors bet on the team. By series A, they bet on growth mechanics.
Expectations increase: You're not just explaining what you'll build - you're showing how it's already working.
What this page covers
We break down exactly what each stage's pitch needs to include, from investor expectations to must-have slides.
You'll learn:
How to adapt your slides and story to each stage.
What investors look for at pre-seed, seed, and series A.