PITCH GUIDE

Proptech pitch deck guide

Transforming real estate through technology

Proptech investors look for companies that can navigate slow-moving real estate markets while delivering clear ROI. Your pitch should demonstrate deep industry understanding and strategies for overcoming adoption barriers.

60+ Proptech investors

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Key metrics to know

Transaction Volume

Value of real estate transactions facilitated.

Benchmark: Show growth rate and market share in target segment.

Customer Acquisition Cost

Cost to acquire property owners, managers, or tenants.

Benchmark: Varies widely. B2B enterprise: higher CAC, longer payback acceptable.

Revenue Per Property/Unit

Annual revenue generated per managed property.

Benchmark: Property management SaaS: $50-500/unit/year.

Net Dollar Retention

Revenue retained and expanded from existing customers.

Benchmark: Target 110%+ for B2B proptech solutions.

Implementation Time

Time from contract to live deployment.

Benchmark: Best-in-class: <30 days for software solutions.

Must-have slides

1Industry pain points

Show deep understanding of real estate problems

Quantify the cost of current solutions
Show customer testimonials on pain severity
Address different stakeholder needs

2Go-to-market strategy

Explain how you reach a fragmented market

Common mistakes to avoid

!Underestimating real estate sales cycle length
!Not having industry insiders on the team
!Trying to serve all property types at once
!Ignoring integration with existing workflows
!Overestimating technology adoption speed

What investors expect

Deep real estate industry expertise
Clear and quantifiable customer ROI
Strategy for fragmented market distribution
Understanding of different property segments
Patience for longer sales cycles