Solving the chicken-and-egg problem
Marketplace investors focus on liquidity, network effects, and take rates. Your pitch should demonstrate how you solve the cold-start problem and build defensible supply-side advantages.
Total value of transactions on your platform.
Benchmark: Varies by vertical. Show month-over-month growth.
Your revenue as a percentage of GMV.
Benchmark: Services: 15-25%, Products: 5-15%, Luxury: 10-20%.
Percentage of listings that transact within a time period.
Benchmark: Strong liquidity: >50% of listings transact.
Balance between supply and demand sides.
Percentage of users who transact multiple times.
Benchmark: Strong retention: >40% repeat within 90 days.
Show how you achieve and maintain liquidity
Demonstrate defensibility
Prove the model scales
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