PITCH GUIDE

Healthtech pitch deck guide

Navigating healthcare complexity

Healthcare investors understand long sales cycles, regulatory hurdles, and the importance of clinical validation. Your pitch must balance innovation with pragmatic go-to-market strategies and demonstrate deep understanding of healthcare stakeholders.

176+ Healthtech investors

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Key metrics to know

Clinical Outcomes

Measurable health improvements from your solution.

Benchmark: Aim for statistically significant improvements vs. standard of care.

Regulatory Status

FDA clearance/approval status, CE marking, or other relevant approvals.

Payer Coverage

Insurance reimbursement status and CPT codes if applicable.

Implementation Time

Time from contract signing to go-live for enterprise sales.

Benchmark: Top performers: <3 months for software, varies for hardware.

Net Promoter Score (NPS)

Clinician and patient satisfaction scores.

Benchmark: Healthcare average: 30-40, Best-in-class: 50+.

Must-have slides

1Clinical validation

Prove your solution works

Present study results or pilot data
Show peer-reviewed publications if available
Include testimonials from clinical champions

2Regulatory pathway

Demonstrate regulatory sophistication

Common mistakes to avoid

!Underestimating sales cycle length (often 12-18 months)
!Ignoring clinical workflow integration
!Not having clinicians on the team or advisory board
!Assuming great product alone drives adoption
!Overlooking implementation and change management

What investors expect

Strong clinical evidence or clear path to generate it
Deep healthcare industry expertise on team
Realistic regulatory and reimbursement timelines
Understanding of complex stakeholder dynamics
Patience and capital efficiency for long sales cycles