PITCH GUIDE

Edtech pitch deck guide

Measurable learning outcomes

Edtech investors evaluate startups based on learning efficacy, engagement, and go-to-market fit. Whether B2C or B2B, you need to prove that your solution actually improves learning outcomes.

142+ Edtech investors

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Key Metrics to Know

Learning Outcomes

Measurable improvement in skills or knowledge.

Benchmark: Show comparison to control groups or benchmarks.

Completion Rate

Percentage of users who complete courses/programs.

Benchmark: Online courses average 10-15%, aim for 30%+.

Engagement

Time spent learning and session frequency.

NPS from Teachers/Administrators

For B2B, satisfaction from decision-makers.

Benchmark: Target NPS of 40+ from educators.

Renewal/Retention Rate

For B2B, annual contract renewal rate.

Benchmark: Target 90%+ retention for school contracts.

Must-Have Slides

1Efficacy data

Prove your solution works

Show before/after learning data
Include third-party research if available
Compare to traditional methods

2User engagement

Demonstrate learners stay engaged

Show completion and retention rates
Highlight engagement vs. competitors
Explain gamification or motivation mechanics

3Go-to-market

Explain your sales motion

For B2B: show school/district sales process
For B2C: show customer acquisition and conversion
Address seasonality in education sales

Common Mistakes to Avoid

!Not measuring actual learning outcomes
!Ignoring teacher/administrator buy-in for B2B
!Underestimating school sales cycle (6-18 months)
!Building for students without considering teachers
!Ignoring curriculum alignment requirements

What investors expect

Evidence of improved learning outcomes
High engagement and completion rates
Understanding of education buying cycles
Strong educator testimonials
Sustainable business model

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