Brand, loyalty, and repeat purchase
Consumer investors look for brands with genuine customer love, efficient repeat purchase economics, and a path to category leadership. Your pitch should lead with authentic brand differentiation and cohort data showing customers come back.
Percentage of customers who buy again within a defined period.
Benchmark: Healthy consumer brands: 40%+ repurchase within 12 months.
Blended cost to acquire a new customer across all channels.
Benchmark: LTV:CAC of 3:1+ required; payback ideally within 6-12 months.
Average revenue per transaction.
Benchmark: Higher AOV improves margin leverage; track trend over time.
Revenue minus cost of goods sold, before fulfillment and marketing.
Benchmark: Physical goods: 50-70%, Digital-physical hybrid: 60-80%.
Measure of customer advocacy and satisfaction.
Benchmark: Consumer brands: 50+ is strong, 70+ is exceptional.
Show why customers choose you over alternatives
Prove customers return and economics improve
Explain how you reach and retain customers at scale
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